One of the most trusted and iconic brands in the travel gear category, American Tourister understands our plight and is up to rescue you! The brand encourages people to get back to work and, more importantly, get back to traveling and exploring safely.
While you genuinely want to plan a vacation, however, there’s one problem – Leave approval. You are pretty apprehensive about asking for a few days off from your boss. Well, American Tourister’s brand new campaign has got you covered. The digital campaign #UndeniableLeave features a simple yet effective activation where there is a leave application on the employees’ behalf, appealed by none other than Virat Kohli. And when King Kohli is batting for you then there can be no denial!
You have successfully cast your vote
Let Virat Kohli get your leave approved!
Yes, you heard it right! American Tourister brand ambassador Virat Kohli will appeal for your leave, which even your boss’ boss won’t reject! All you’ve got to do
is remix these pre-made reels on Instagram and share them with your bosses. There are custom reels created for both men and women so that they can be as authentic and seamless as possible. It’s that simple!
Everybody needs a break from work, even Kohli agrees. The American Tourister brand ambassador shares, “With busy training and touring schedules, I know the importance of taking a break from work. This was a fun way to get that message across to young Indians.”
“The craving to travel post-pandemic has increased ten-folds among people, but office commitments make it hard for them to do so as per their will. So, this campaign brought a fresh outlook towards the necessity of taking time-off from work and igniting people to go traveling”, says Pradnya Popade, Head-Marketing Communications, and we couldn’t agree more with her.
Anushree Tainwala, Executive Director – Marketing, is of the same view. “It’s a fact that people have the urge to travel, but work always gets in the way. This was a quirky and engaging way to put work in the back seat and get people to go on a well-deserved travel break”, she says .
How to get your leave request from Virat Kohli
To use this undeniable leave application, log onto the American Tourister Instagram page.
Listen to Virat Kohli explain how you could make use of this unique leave application here:
Go to the American Tourister Instagram page. Look out for the two pre-made reels. Choose the one that suits you best, and remix it with your actions—and done!
Share it with your bosses. After getting a nod, make sure you are all set to take off with your American Tourister Swagpacks to make it a memorable journey.
Check out the leave application for Men here
The leave application for Women can be found here
Since its inception by Sol Koffler in 1933, American Tourister has grown to become one of the most trusted and recognized brands with a heritage that spans over 80 years. Its commitment to selling durable and affordable luggage began in the 1930s and has continued to this present day. With the acquisition by Samsonite in 1994, the company continues its tradition of marrying superior quality and design at great value, offering a wide selection of travel gear targeted to the masses.
Disclaimer: This article has been produced on behalf of Samsonite by Times Internet’s Spotlight team.